E-commerce in Jordan has experienced substantial growth in recent years, revolutionizing the traditional retail landscape. However, a significant challenge facing this burgeoning sector is the prevalent issue of trust and security. Jordanian consumers, like many others globally, are cautious about conducting online transactions due to concerns about the security of their personal information and financial data. This lack of trust is often exacerbated by incidents of cybercrime, identity theft, and fraudulent activities, creating a substantial barrier to the widespread adoption of e-commerce.